Large Format

Big work follows different rules. A trade show booth has a few seconds to stop someone walking past. An event banner has to read from across a room. Environmental graphics have to guide people who are moving, distracted, and looking for where to go next. Size multiplies everything, the good decisions and the mistakes.

Over the years I’ve designed trade show exhibits, event signage, rollshade banners, and environmental graphics for events as large as the PGA Championship. Whatever the format, the goal stays the same: a clear message, a strong visual hierarchy, and a brand that holds together from the first glance to the last detail. Then comes the part that only matters at this scale: files built for output and checked for color, so the finished piece looks as good on the show floor as it did on screen.

To match your other sections, could you paste one or two of their intros here? Then I can adjust the length, tone and opening style so this one fits with the rest.